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IIM Udaipur commissions a study into 'cringe content' on social media

From a young man in his twenties who works at a parking lot and makes stunt videos for passion to a housewife who reviews different beauty products for her social media page, the IIM team is studying what makes small-town digital influencers embrace it. ....

West Bengal , Bhubaneshwar Odisha , Mainpuri Uttar Pradesh , Udaipur Rajasthan , Tanvi Gupta , Indian Institute Of Management , Consumer Culture Lab , Indian Institute , Uttar Pradesh , Andhra Pradesh , Assistant Professor , Iim Udaipur , Iim Udaipur Study , Cringe Content , Digital Influencers , Small Town , Iim Study ,