Since the 1972 Sapporo Olympics, skiing has been big news in Japan and for decades now, this destination has sat firmly atop even the most discerning skier’s bucket list. The main reason? Snow.
The French don’t call British skiers “Le Rosbif” for nothing. When it comes to ski holidays, just like our roast dinners, we know what we like. For a long time, that has involved choosing the same ski resorts year in and year out. But after a wallet-squeezing couple of years, increasingly unpredictable snow conditions and a desire to avoid long lift queues, skiers are looking for alternative resorts away from the tried-and-tested favourites.