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Detailed text transcripts for TV channel - MSNBC - 20171112:12:33:00

we knew that buying footwear online could be tricky. so we had to remove every hurdle that we could in an effort to try to get men and women to try us for the first time. so they opened their first store front in 2016. in the heart of new york s soho neighborhood. with a second boston location in 2017. from the outside, m. gemi may look like a typical store but the experience is far from typical. it s not transactional. you don t walk in and say i need that shoe and you re in and out. there s no cash register in sight. and you can t walk out with your purchases. this isn t a store. it s a fit shop. instead of shoes for sale, the store carries every style in every size for customers to try on. and then a sales associate orders the shoes for you online. the foot shops are truly about trying on the shoe, maybe being a little adventurous, trying on something that you might not have bought online but you try it on. what we find as a result is ....

Buying Footwear , M Gemi , Second Boston , Soho Neighborhood , New York , Ifit Shop , Isn Ta Store , Cash Register , Do Something , Sales Associate ,

Detailed text transcripts for TV channel - MSNBC - 20171118:12:33:00

we noo knew that buying foot online could be tricky. so we had to remove every hurdle that we could in an effort to try to get men and women to try us for the first time. so they opened their first store front in 2016 in the heart of new york s soho neighborhood, with a second boston location in 2017. from the outside, m. gemi may look like a typical store, but the experience is far from typical. it s not transactional. you don t walk in and say, i need that shoe, and you re in and out. there s no cash register in sight. and you can t walk out with your purchases. this isn t a store. it s a fit shop. instead of shoes for sale, the store carries every style in every size for customers to try on. and then a sales associate orders the shoes for you online. the fit shops are truly about trying on the shoe, maybe being a little adventurous, trying on something you might not have bought online but you try it on. what we find as a result is ....

We Noo , M Gemi , Second Boston , New York , Ifit Shop , Isn Ta Store , Cash Register , Do Something , Sales Associate ,