Ifferent Viewers Could With The Right Data Be Shown Tailored Ads However News Today : Breaking News, Live Updates & Top Stories | Vimarsana

SINGAPORE, Nov. 16, 2022 /PRNewswire/ Kantar revealsMedia Trends and Predictions 2023, its annual forecast for how the media landscape will evolve with a cost of living crisis reshaping business reality in the year ahead. The report gives a definitive view of coming media industry trends using Kantar's market-leading data alongside evidence-based predictions and expert viewpoints. The insights will help media companies and brands navigate 2023 and plan for the future.Focusing on new VOD models, soaring costs, data usage and new technologies, Kantar's experts predict: VOD embraces appointment TV strategies - Marking a new chapter for the TV and video market, the winners in the platform wars will deploy hybrid strategies balancing VOD (video on demand) and linear content. Broadcasters are adopting aspects of VOD strategy that fit their positioning whilst preserving their points of difference, and VOD platforms are adopting concepts like 'appointment TV' and curated conte ....

Pablo Gomez , John Mccarthy , Media Division , Media Trends , Media Reactions , Future Viewing Experience , Net Zero , Media Figaro , Strategic Content Director , Nov 16 , 022 Prnewswire Kantar Revealsmedia Trends And Predictions 2023 , Ts Annual Forecast For How The Media Landscape Will Evolve Witha Cost Of Living Crisis Reshaping Business Reality In Year Ahead Report Givesa Definitive View Coming Industry Trends Using Kantar 39s Market Leading Data Alongside Evidence Based Predictions And Expert Viewpoints Insights Help Companies Brands Navigate 2023 Plan Future Focusing On New Vod Models , Soaring Costs , Ata Usage And New Technologies , Antar 39s Experts Predict Vod Embraces Appointment Tv Strategies Markinga New Chapter For The And Video Market , He Winners In The Platform Wars Will Deploy Hybrid Strategies Balancing Vod Video On Demand And Linear Content Broadcasters Are Adopting Aspects Of Strategy That Fit Their Positioning Whilst Preserving Points Difference , Nd Vod Platforms Are Adopting Concepts Like 39 Appointment Tv And Curated Content Discovery The Market Will Shift Away From All At Once Release Strategies Box Set Bingeing For New In Order To Maximise Revenues Ad Supported Models Answer Inflation Worries Penetration Based Video On Demand Avod Grew 20 Q2 21 23 As Shown By 22 Us Data Kantar 39s Media Reactions 2022 Study Shows Consumers More Accepting Of Advertising , Nd As Rising Costs Are Making Ad Funded Content More Palatable The Timing Is Right To Introduce Tiers Limit Price Sensitive Churn However , D Models Risk Creating Two Types Of Viewers Those With Less Disposable Income Who Become Over Targeted By Ads , Nd Those With More Disposable Income , Ho Are More Attractive To Advertisers , Ut Are Harder To Reach Contextualise Or Fail Marketers Must Prepare Fora Post Cookie Landscape By Experimenting With Proxy Based Targeting Systems And Contextual Advertising Within Closed Ecosystems , N Which Consented First Party Data Is Available , Ill Still Be Possible , Ut Wider Cross Platform Targeting Has Hit The Barrier Of Consumer Privacy There Will Be Incremental Improvement In Coming Years , Ut The Hyper Targeted Ecosystem Internet Once Promised Looks Increasingly Unviable And Initial Assumptions About Granularity Of Targeting Outside Closed Ecosystems May Have To Be Reappraised 39 Dynamic Product Placement Edges Closer Nearly 75 All Us Broadcast Network Shows Some Form ,