The Ho Chi Minh City Department of Tourism held a conference on May 31 to discuss the application of the ASEAN Tourism Standards and launch the ASEAN Tourism Awards among businesses in the sector.
Vietnam is among the top three most favourite tourist destinations for Korean visitors in Asia, according to statistics from KB Kookmin Card of the Republic of Korea (RoK).
Vietnam needs an effective short-term marketing campaign to attract international tourists from key source markets, especially those with untapped potential.