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Detailed text transcripts for TV channel - MSNBC - 20111113:12:36:00

Leffler found some differences among retailers. he learned that each vendor gets its own deal. they re never the same. the relationship that you have with your mom is different than what you have with your best friend. and it s the same thing here. it s important that we have open lines of communication. that we understand what they re expecting from us. and in turn, that we understand or that they understand what we re expecting from them. even though a vendor may land a major deal, leffler says they must push to keep partnerships thriving. and you always have to think about money. a lot of people believe you get into 5,800 stores, you get multimillion dollar orders, that all of a sudden you re made. that s you re done. unfortunately, in those first years you re putting all that money back in. despite yes to s success, leffler admits he may have bitten off a little more than he could chew. in fact, he may have tried to sell too much at first. sometimes you can sell the ....

Ido Leffler , Best Friend , Dollar Orders , Power Windows ,

Detailed text transcripts for TV channel - MSNBC - 20111113:12:33:00

Unfortunately. it was oh, beep, beep, beep. it was really incredible. early on the 5-year-old company decided to approach larger retailers, despite its own humble beginnings. we started with six products in 16 stores. just really as a test to see how it would go. and it exploded from there. with the staff of about 25 working with five american production facilities, yes to currently supplies products to 28,000 stores worldwide. leffler explains how the company was able to make an impression so quickly. the simple answer is we didn t know any better. at the time, all of these retailers were setting up natural sets in their stores so the timing was right. and we wanted to make an impact as a new brand. reporter: but getting to the point of pitching to prospective partners was initially somewhat of a challenge. we had to scramble. it was hard. but we had a rough plan. we didn t realize it was going to happen so quickly. which is what ended up getting ....

Humble Beginnings , Production Facilities , Ido Leffler ,

Detailed text transcripts for TV channel - MSNBC - 20111113:12:35:00

Them to move other manufacturers to the back of the line so we could get to the front of the line. and somehow we made it happen. that was by far one of the trickiest parts of working with a major outlet. leffler says there s little room for error. especially when it comes to delivering goods. you know, they understand that you re not the same size as some of the larger guys and that you might make a few faux pas. but at the same time they ve got to protect their business, protect their customer. you really can t be late. if you miss your window, sometimes by even 15 minutes, you can get fined. and you can potentially, over time, lose your shelf space. unlike walgreens, yes to used a different approach when introducing itself to target. when we first met with target, we went through a broker. and that broker adds a certain level of credibility to what you re doing. and if you meet with a broker and that broker tells you you re not ready, you re probably not ready. at that poi ....

Ido Leffler , Faux Pas , Walgreens On Board , Shelf Space ,