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Burger King's snafu puts focus on the danger of using shock value as a social media strategy


Most of the time, the content is harmless. Food brands like Burger King, Wendy’s, McDonald’s, Oreo and others have become known for their often quippy, if not downright sassy or edgy, posts on Twitter, acting like they are any other user. Tactics like this have boosted their followings, amount of media coverage and subsequently their consumer base.
However there’s always the chance that a misfire could ruin a perfectly good campaign. Industry experts agree that a single social post has the power to make or break a concept, no matter how many hours or strategy went into the original idea. For brands fighting to get consumer attention on social media, that means the stakes have never been higher, which is why crisis experts say be prepared for any wayward posts. ....

Julius Geis , Burger King , Lynae Cook , International Women Day , International Women , Identity Design , Carlsberg Beer , ஜூலியஸ் கேஸ் , பர்கர் கிங் , லய்னஆே சமைக்கவும் , சர்வதேச பெண்கள் நாள் , சர்வதேச பெண்கள் , அடையாளம் வடிவமைப்பு , கார்ல்ஸ்பர்க் பீர் ,