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Zhihu IPO: What Investors Should Know About the Quora of China


May 5, 2021 at 9:25AM
Remember Quora? It is a question-and-answer website that exploded in popularity in the 2010s thanks to its high-profile users, including
Netflix CEO Reed Hastings and Steve Case, the co-founder of AOL. Quora s founders envisioned a human-powered knowledge engine, where users could type in any question and get a high-quality answer from an expert. 
At first, Quora grew at an astounding rate. It was so popular that
Alphabet s Google and
Facebook tried to launch competing Q&A products. But as Quora s user numbers surged, the quality of content on the platform declined. Soon, superstar users like Marc Andreessen stopped being active on Quora. By 2019, Quora had devolved into a meaningless pile of content, according to Recode.  ....

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