Cambria Automobiles marketing and CRM director Ian Godbold has revealed his intention to pursue a new role as a car retail marketing consultant after announcing his exit from the former PLC.
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
Steps for successful trading in Q4 and insights into Q3's sales tactics will be discussed at the quarterly AM Motor Retail Review webinar this Wednesday, October 6.