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Boom, the pioneering AI platform for the short-term rental sector, has appointed Hilton s former President of Global Operations and Development as Chairman of the company s newly launched Advisory Board. Ian Carter, who is also currently Chairman at Watches of Switzerland and at Eatly, spent 15 years in the role at Hilton, where he was responsible for the company s expansion into new markets. He is also credited for being part of the team that took Hilton Worldwide private and then public in 2013. Ian brings over three and a half decades of senior experience in the hospitality, retail and luxury sectors across the US and the UK. He has significant non-executive experience having served on several boards in both countries, including Burberry Group PLC between 2007 and 2019.Ian joins Boom as it prepares for rapid growth in the coming months to meet rising demand for innovative AI solutions in the short-term rental market. As Chairman of the Advisory Board, he will play a critical role i

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