To get a sense of what's to come and what marketers are thinking about for the last gasp of 2021, Digiday asked agency execs and marketers to detail what they believe the marketing hot topics like the metaverse, privacy, CTV, return of travel and more, will be in the coming weeks.
If viewers leave TV behind over the summer, how will advertisers and planners adapt?
With vaccination drives making progress in the US and UK, and summer weather offering consumers distractions away from their living rooms, the high viewing figures we’ve seen for TV – both streaming and linear – are likely to dip.
This moment will provide an opportunity to find out whether more telly-watching has become a permanent habit or not for viewers, but it also poses a question to advertisers and brands using TV to reach the public: how do media equations change when consumers have somewhere else to go?