When Will an In-Person Outdoor Retailer Return to Denver?
The outdoor industry’s biannual event has necessarily turned its Winter Market Show into a COVID-friendly virtual format, and the ripple effects can be felt throughout the Mile High City.Courtney Holden •
January 22, 2021
Twice a year, the outdoor industry gathers in Denver for its Outdoor Retailer (OR) trade shows. You’ve probably seen the 12-foot-tall “OR” block letters orange for June’s Summer Market Show and blue for January’s Winter Market Show standing next to the Colorado Convention Center’s iconic big, blue bear. Perhaps you’ve even attended the event as a representative from a local brand, retailer, or nonprofit partner. Or maybe you’ve just had the misfortune of trying to get a dinner reservation downtown while the show is going on.