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Opinion | Foundation of success: What can retailers learn from the LEGO approach? – Licensing biz
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Moonpig grows its kids gifting portfolio with LEGO partnership and ambitious plans for more to come – Licensing biz
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Art Ask Agency celebrates Frida Kahlo s licensing success as Calzedonia launch surpasses expectations – Licensing biz
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Blueprint Collections Van Gogh Museum range sees significant success online and in stores – Licensing biz
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Jazwares and Kellytoy, a susbsidiary of the global toy company, has launched its Squishmallows brand extension, Squishville to the UK, with presence across major retailers including Argos, Asda, Tesco, The Entertainer, and Smyths.
The launch of Squishville arrives following a surge in popularity of the Squishmallows brand that, since its debut in 2017, has sold more than 73 million units, become a toy sensation on TikTok with more than one billion organic vidoe views on the platform, and sweept awards across the US.
The extensive line of two-inch mini-collectible plush characters, imaginative range of environments, playsets, vehicles, and related accessories will allow children to play along with their squish squad.