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Where are exhibitions being staged again?
Paul Colston takes a global view of some of the first successful examples of exhibitions being staged again, despite the Covid backdrop.
 
To borrow the key theme of November’s UFI Global Congress, ‘resilience’ has shone through in how leading destinations have battled the challenges of the Covid-19 landscape to come up with new ways of operating in safe surroundings.
UFI’s marketing award winner this year, KINTEX, has even had its methodology and strategy used as part of the Guidelines for venues published by UFI, AIPC and ICCA.
The effort to bring our exhibition industry back in person began, let us not forget, in China, ironically the place from which the virus first sprang. The Hunan Motor Show, staged on the last day of April 2020, provided a big fillip and an example of what could be achieved despite necessary restrictions. ....

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