Mobile billboard aims to improve vaccine acceptance, access in west Louisville neighborhoods Share Updated: 6:55 PM EDT May 7, 2021 Share Updated: 6:55 PM EDT May 7, 2021
Hide Transcript
Show Transcript ALEXIS: WHILE ACCESS TO THE COVID-19 VACCINE IS CRUCIAL, THE FIRST STEP IS ACCEPTANCE. THAT IS WHY MOBILE BILLBOARDS ARE CANVASSIN LOUISVILLE NEIGHBORHOODS TO MAKE PEOPLE ENCOURAGING PEOPLE TOGETHER SHOTS. IF WE MAKE IT EASIER, IF WE EDUCATE, IF WE SHARE INFORMATION AND BUILD AWARENESS IS IT POSSIBLE THAT WE CAN BOOST THOSE RATES? ALEXIS: THE LATEST MARKETING STRATEGY TO GET MORE SHOTS IN THE ARMS OF LOUISVILLIANS INCLUDES THIS MOBILE BILLBOARD. IT IS GOING AROUND SEVERAL AREAS IN WEST LOUISVILLE, INCLUDING HERE IN THE SHAWNEE NEIGHBORHOOD. SOMEONE SAID, TELL IT TO STOP AND SIT AT THE STREET CORNER. MAYBE YOU GUYS COULD ADD A QR CODE. ALEXIS: HUMANA LEADER DIOR COTTEN SAYS THE CAMPAIGN IDEA WAS BROUGHT TO THEM BY GOVERNOR ANDY BESHEAR’S OFFICE