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Shopee banking on Gen Zs to drive sales growth

Online marketplace Shopee is banking on Gen Zs and enhanced features to drive the increase in sales on the platform this year.

Shopee puts you first

Shopee announced exciting new features geared towards making online shopping easier and more enjoyable, especially for Gen Zs.   Shopee further brightened the day by announcing BINI, a popular girl group, as their new brand ambassador.

Trust in e-commerce platform, merchants key to purchasing decisions of consumers

Trust in e-commerce platform, merchants key to purchasing decisions of consumers
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Brands turn to BINI in Gen Z market race

Shopee is the latest brand banking on the exponential rise of BINI to onboard more Gen Zs on the platform

Shopee eyes Gen Z clients with new return, refund policies

Shopee eyes Gen Z clients with new return, refund policies
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