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Focused on the television so political advertising became focused there. Technology has changed so that now when you walk into a room of not just 20yearolds, but of 60yearolds, what are they looking at . Their phones. For folks in the political world who want to reach into the future, understand what the future of political advertising will look like, things like candy crush or the latest game theres always something new popping up. Finding ways to get your message in front of people where they are paying attention is important. For a lot of folks who have been doing this for a while, they are used to advertisements on tv which is fine. Lots of folks still watch tv. Understanding the future of politics is understanding where attention is being paid. Brian why did you write this book . Kristen as someone who is young and republican, i came to discover in 2008 that no longer was it weird that i was a young person interested in politics, it was weird that i was a young republican. I wante ....