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When the Airbnb social media team caught wind of an impromptu opportunity to work with a popular influencer, they jumped on it. Here’s how quick thinking and social listening generated millions of impressions for the brand. ....
Since rising in popularity over the past few years, TikTok has heavily influenced buyer behavior. If users in the U.S. can no longer impact the platform, what would the broader economic impact look like? ....
How do I prepare for a Social Media Marketing interview? It’s essential to master the art of social media marketing in today’s digital landscape, and getting a job in this field is difficult. Here’s what you should do in this article to prepare effectively and maximize your chances of success. Our team of experts will […] ....
Fast food chain Taco Bell is challenging the trademark of the term “Taco Tuesday” held by rival chain Taco John’s since 1989. Here’s why the effort feels more like a marketing campaign than a legal pursuit. ....