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DBS unveils a scent-sational new way to celebrate this Lunar New Year | The Work

One of Asia's largest banks, DBS has partnered with The Secret Little Agency and Oo La Lab this festive season to give customers a whiff of wealth and prosperity.literally. ....

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Best of CNY: The Drum celebrates the Year of the Dragon

Best of CNY: The Drum celebrates the Year of the Dragon
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Can you smell the money? The Secret Little Agency produce DBS Bank's new fragrance for Chinese New Year

In a bid to immerse its customers in digitally gifting money, the bank commissioned The Secret Little Agency who worked on a scent and accompanying film that ensures the smell of legal tender is never lost. ....

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