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GUEST ARTICLE: Cutting down marketing budgets? How to maintain growth

Mumbai: "Nobody reads ads. People read what interests them, and sometimes it's an ad." Howard Luck Gossage Being a performance marketer, it's a whammy to write about cutting down marketing budgets, but it's the need of the hour. 2022 has not been a great year when it comes to startups raising funds as compared to 2021, especially coming out of the pandemic with battle scars. ....

Companies In Saas , Howard Luck , Saajan Jain , Arketing Budget , Howard Luck Gossage ,

'The response was overwhelming': How an Instagram post saved a small Honolulu bakery


The response was overwhelming : How an Instagram post saved a small Honolulu bakery
Kathleen Wong
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Halfway down quiet 12th Avenue in Honolulu’s Kaimuki neighborhood, a bright red sign sits on the sidewalk. In white are the words “Otto Cake,” with a yellow lightning bolt striking behind them. This sign marks a local cheesecake shop that’s known around town for its unique flavors, such as maple bacon, lehua honey blossom and saffron with a toasted pistachio crust. These handmade velvety desserts are the brainchildren of self-taught punk rocker and self-taught dessert maven Scott McDonough, otherwise known as Otto. ....

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