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Repetitive ads damage brand reputation and purchase intent

Repetitive ads damage brand reputation and purchase intent
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Ad Overexposure on Streaming Networks Shown to be a

MAGNA Media Trials and Nexxen partnered to study the aftereffects of repetitive ads on viewers, brands and the streaming platforms that run them.

Caroline smithKarim rayesKara manattIntelligence solutionsHow repeating ads affectChief product officerNasdaq trmrRemor international ltdOnnected tv

Ad Overexposure on Streaming Networks Shown to be a Detriment to Both Brands and Streaming Platforms

NEW YORK, July 12, 2023 Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87% of whom agree that they see too many of the.

United statesCaroline smithKara manattKarim rayesTremor internationalGlobenewswire incIntelligence solutionsExchange commissionHow repeating ads affectChief product officerUnited states securities actStates securitiesExchange actAnnual report

Research: CTV ad overexposure harm brands, platforms

Research: CTV ad overexposure harm brands, platforms
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Karim rayesKara manattIntelligence solutionsHow repeating ads affectChief product officer