Corporate India continues to chip in with its support even as the deadly second COVID-19 wave continues. As the number of infections grew across the country, this support is aimed at complementing state and local efforts to help those most affected by the virus.
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India has been grappling with the second wave of COVID for over a month now. Hospitals are overwhelmed by the pressure caused by a surge in COVID cases. Businesses which were showing signs of recovery have suffered a setback due to the second wave.
Despite the gloom, corporates are participating in collective efforts to help curb the deaths. Most corporates have paused their marketing and promotional activities and are focusing on the ground reality to understand what the country needs and how best they can help in the relief measures. Here is how corporates are coming forward to help in COVID relief efforts.
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India is in great distress due to the killer second wave of COVID and people are shaken up with the fear of the unknown amidst the crumbling medical infrastructure and facilities. In this heart-rending scenario, corporates from across the world have stepped in to provide help and support , including the much needed medicines and oxygen to Indians.
Pharmaceutical company Pfizer Inc has decided to donate medicines worth over $70 million, which are essential for COVID treatment. In a tweet, Albert Burla, chairman and chief executive (CEO) of Pfizer says, Right now, Pfizer colleagues at distribution centres in the US, Europe and Asia are hard at work rushing shipments of Pfizer medicines that the government of India has identified as part of their COVID treatment protocol. We are donating enough of these medicines to ensure that every COVID patient in every public hospital across India can have access to them in the next 90 days free of charge. This effort has the potent