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Consumer research shows leaving product promotions to chance has benefits

Consumer research shows leaving product promotions to chance has benefits
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Have fun: Leaving product promotions to chance has benefits

Have fun: Leaving product promotions to chance has benefits
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Luck or pluck: What rules success?

Luck or pluck: What rules success?
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Life is more random than we realize - The Source - Washington University in St. Louis

Chance and luck play a far bigger role in our lives than any of us know, argues Washington University in St. Louis Professor Mark Rank in his new book, "The Random Factor: How Chance and Luck Profoundly Shape Our Lives and the World around Us."

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