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Cheese-themed festivities brave damp weather this May Day holiday | UK | News

Dozens of men, women and children lugged 55lb truckles up the cobbles of Gold Hill, Dorset, for the annual Cheese Run on Sunday afternoon.

On your marks...! Dozens of competitors lug heavy blocks of cheese as they race up Hovis Hill made famous from the 1973 advert

They were cheered on while scrambling up Gold Hill, a steep cobbled street in Shaftesbury in Dorset - immortalised by the ad directed by future movie director and knight Sir Ridley Scott.

Edinburgh Castle: Scottish landmark reimagined for new campaign

Child actor from iconic Hovis 'Boy on the Bike' advert returns

Carl Barlow, 64, appeared in the iconic commercial aged 13 in 1973 where he was filmed struggling to push a bike with a basket full of freshly-baked bread up a steeped cobbled paved hill.

Run-down cottage on the iconic hill which featured in Hovis advert goes on the market for £535,000 after major renovation

A run-down cottage on the iconic Gold Hill featured in the Boy on the Bike TV advert for Hovis bread is up for sale for £535,000 after its owner, a builder from Bristol, restored the home to its former glory.