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Fantasy fiction and phenomenon author Sarah J Maas drive sales for Bloomsbury

Fantasy fiction and phenomenon author Sarah J Maas drive sales for Bloomsbury
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Sarahj maasHouse of flame and shadow

Bloomsbury Publishing sees sales surge thanks to BookTok and fantasy fiction

Bloomsbury Publishing has seen a surge in sales thanks to the 'BookTok' trend and the popularity of fantasy fiction, with author Sarah J Maas leading the way

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BookTok trend and publishing phenomenon Sarah J Maas sends Bloomsbury profits soaring

The company, which is perhaps best known for publishing the Harry Potter series, said it had been boosted by strong demand for fantasy and sci-fi books.

United statesUnited kingdomHarry potterKatherine rundellCixin liuTom kerridgeNielsen bookscanSarahj maasNigel newtonBloomsbury publishingHouse of flame and shadowThree body problemPub kitchenImpossible creatures

The Otto Bookstore brings back the midnight book release party

Williamsport, Pa. — A local bookstore tapped into the excitement created by the release of an eagerly awaited fantasy novel by hosting a midnight release party for fans.

United statesHarry potterKaty nassbergSarahj maaSarahj maasKay stineBryce quinlanJohn shableskiA courtOtto bookstoreFourth streetCrescent cityWilliamsport pa newsOrthcentralpa newsHe otto bookstoreMidnight release party

Epilogue Books hosting House of Flame and Shadow midnight release party

Fans of the Crescent City series might want to get a nap Monday afternoon – Friends and coworkers of Crescent City fans should plan on not seeing them for at least all of Tuesday.

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