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New research investigates rising penetration, role and benefits of in-house agency model

New IHAC and Kantar research released to explore Australia's use of internal agencies and whether they satisfy marketing demand

Chris maxwellHouse agency councilHouse agency landscapeUs association of national advertisersIn house agency councilAustralian in house agency landscapeNational advertisersMarketing strategyIn house agency councilN house agency model marketing strategy

The In-House Agency Council releases first research report

The In-House Agency Council releases first research report
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Chris maxwellHouse agency councilHouse agency landscapeAssociation of national advertisersIn house agency councilAustralian in house agency landscapeNational advertisers

Opinion: Where does the advertising agency go from here? | Opinion

Agencies need to lean into platforms that help them and their clients understand nuanced audiences and how to use the differences to improve ROI, writes the Southeast Asia MD at Quantcast

United kingdomMarc pritchardVolneyb palmerAlbertd laskerHouse agency councilWorld federation of advertisersMarks spencerObservatory internationalLloyds banking groupBanking groupIn house agency councilAustralia postWorld federationAdvertising agencySonal patel