While OYO s Ritesh Agarwal expects a 10x growth this year in Ayodhya s tourism, the temple town needs more development in the hotel infrastructure especially in terms of premium properties to attract both local and global tourists.
The eagerly awaited inauguration of the Ram Mandir took place in Ayodhya on Jan 22. With over $10 billion in investments made, the city is expected to attract around 5-10 cr footfall every year. This influx of pilgrims is poised to create lucrative opportunities for many sectors. Let s take a look:
With the Ram Mandir inauguration ceremony, ‘Pran Pratishtha’, by PM Modi, Ayodhya city is expected to open gates for religious tourism. Ayodhya is positioned as a global pilgrimage spots like the Vatican City and Mecca. The city is expected to see around 50 million to 100 million tourists annually.
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A total of 65 properties have been added on the platform based in Ayodhya, OYO said on January 17. Guests can find budget-friendly rooms with prices starting from Rs 1,000, the platform said.