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Lifestyle Hotels Broaden Accor s Horizons
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Lifestyle Hotels Broaden Our Horizons
Photo: Accor
They are unique, in touch, and cater to every whim. The Lifestyle segment treats guests to a different experience at each hotel, every time. The concept is rocketing and nothing can stop it now. Accor was one of the first to glimpse its potential. Now it is organizing its product range and solidifying its positions to be ready when the market restarts.
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Mama loves you . Take a second to think about that tagline:
Mama Shelter rewrote every rule in the book when it showered its love on a new concept, boutique hotels, at a time when the market was scrambling to standardize. That was in 2008 and its first hotel opened in Belleville, a non-touristy, multicultural part of Paris. The location was atypical. So were the design, ambience and services. The experience was like nothing ever seen before. And ....

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