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I’m going to start by showing my age. Not something anyone particularly enjoys doing but hey, 40 is the new 30 (at least that’s what I’ve been telling myself for the last few years). When growing up my prized possession was a Kodak camera. Those with the same level of ‘life experience’ as myself may remember how it worked; Buy film, take pictures, drop off film to be developed and cross your fingers that there were at least a few good shots you would be proud to display. Kodak no longer exists (not in any meaningful form anyway). Not so much because of the advent of digital technology, Kodak research labs were one of the initial creators of digital camera technology. And certainly not because upper management were not aware of the potential impact digital technology could have on their traditional make-and-sell business model. A study commissioned by senior executives concluded that digital photography had the potential capability to replace Kodak’s established film based b ....