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Put Care And Sustainability At The Heart Of All You Do share this article 1 min For an authentic, luxurious escape, travellers now want to feel good about the environment they choose to visit. According to a Sustainable Travel Report from Booking.com, 87% of people today want to travel more sustainably. 1 Furthermore, 68% of travellers are seeking eco-friendly hotels, with even the most fervent luxury seekers wanting to offset any potential damage caused to their destination 2 and the wider world. Young travellers, in particular Millennials and Generation Z, are leading this demand for change. They are deeply informed about environmental issues and now want to see accountability from the hotels and companies they use. ....