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This Toy Maker is Bringing its Most Famous Doll to Life

A live-action movie is part of the growth plan that’s also fueled by a familiar card game. ....

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Research and Markets: France Toys Markets 2021-2026 by Segments, Sales Channel, Company Analysis, Forecast

The "France Toys Market by Segments, Sales Channel, Company Analysis, Forecast" report has been added to ResearchAndMarkets.com's offering. France Toy Market is expected to arrive at US$ 4.78 Billion ....

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Kidscreen » Archive » Barbie named NPD's top global toy property for 2020

Barbie named NPD’s top global toy property for 2020
Mattel was a multiple winner in the market research firm s annual Toy Industry Performance Awards.
January 27, 2021
Mattel was a big winner at The NPD Group’s 2020 Toy Industry Performance Awards for the Americas. The toymaker’s Barbie brand was named 2020′s top global toy property, while its Hot Wheels Singles 1/64 Assortment emerged as the top-selling global toy of the year.
Mattel also took home the top toy property title in Mexico and Brazil (for Barbie), and won top-selling toy of the year in the US (Barbie Dreamhouse) and Brazil (Hot Wheels Singles). ....

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