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Detailed text transcripts for TV channel - MSNBC - 20120603:11:33:00

it s really about using color and merchandising the store all around color. we re in our blue moment right now and using color as the backdrop and product as kind of the focal con ten. the products range from jewelry to scarves to head phones. the thing that tied them all together is that they were colorful. one thing that was important to me in creating this model was having something that a 9-year-old would buy or a 70-year-old would buy or something for $5 or something for $500. in february the theme was love. it was no accident that we were a love story but it wasn t about pink and red and valentine s day. it was about a broader conversation about love. the conversation is one of the tenets of his model. she s adamant about her store being more than just a place to buy things which is why story frequently hosts events. events are important because i think retail just shouldn t be about buying things and consumption but about beauty and ....

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