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South African plum campaign targets UK consumers

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South African top fruit growers report increases in UK sales

South African top fruit growers report increases in UK sales

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South African apple and pears start to arrive in the UK

South African apple and pears start to arrive in the UK Hortgro, South Africa’s fruit grower organisation, looks forward to the start of a promising top fruit season as apples and pears start to arrive in the UK. The 2021 marketing campaign, now in its 13th year, is focussing predominantly on targeting the trade and consumers through industry publications and social media, alongside new recipes. Jacques du Preez, Hortgro General Manager for Trade & Markets, comments on this year’s top fruit harvest: “Overall, everything looks very good so far. There were no excessive heat waves as in previous seasons resulting in almost no sunburn. The cooler nights have also contributed to very good colour development.”

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