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The April 1958 edition, opens with an advertising feature – an advertorial we call them in the trade – informing readers of the new premises of the Norwich Union in St Stephen’s Street Norwich, describing among other things “a spacious basement which necessitated the excavation of hundreds of tons of soil, resulting in a valuable amenity.”.
The issue goes on to advertise Horsford Iron Works, The Ford Prefect, available at Mann Egerton dealers in Suffolk and Norfolk, the fine and well paid careers offered in the Royal Air Force, proprietress Mrs Hallidie’s boutique in Bures which offers London fashions at Country prices , and the yacht supply company at Oulton Broad with phone number 7. ....

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