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Comprehensive theme ensures great exhibitor demand for PotatoEurope trade exhibition With the event theme “What’s Now, What’s New and What’s the Future”, PotatoEurope 2021 promises to provide insights into current developments in the potato industry as well as a look at the future. The large interest in booking a stand for the trade fair to be held at the location of Wageningen University & Research (WUR) Field crops in Lelystad on September 1-2, shows that this theme resonates with the industry. As preparations are in full swing, organiser DLG lifts a corner of the veil on the content of the event and the implementation of the event theme throughout the program. “What’s Now” represents everything the potato sector currently has to offer, which will be on display through the broad variety of companies that already have booked a stand to take part in the PotatoEurope 2021 event. This makes the event an ideal occasion for representatives from the full potato ....