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, there are 634,100 Internet users in Fiji as of January 2021, which is approximately 70.5 per cent of the entire population. The number of people that can be reached with adverts on Facebook is 570,000 according to Facebook. By comparison, approximately 140,000 people can be reached with adverts on Instagram and 14,800 on Twitter. The 2019 – 2020 Overview of complaints received by the Online Safety Commission of Fiji stated that Facebook and Messenger were the platforms individuals reported experiencing online abuse the most. Therefore, analysing Facebook was deemed appropriate in the case of Fiji. Facebook posts and comments made in the few months before and after the 2018 elections as well as in the last few months 2020 that is immediately prior to the start of the study were monitored by the researchers. ....