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Retracement of the iphone in his book the one device. This year is the tenth anniversary of the iphone. Hes interviewed by New York Times reporter steve lohr. Host brian i read your book as a true creation story. One is apple has seen the turmoil that they went through to what ends up as the creation of the iphone. That is the history of the creation of each one of the technologies and those stories are knit together. Why did you take that approach and take us back to the start of the book project itself. Guest yeah well so the idea for the book really kind of began with the stark realization that the phone had integrated itself into its own life and the life of my peers. It was something i really didnt understand particularly well. I, you know a lot of us have that moment i think when we are abruptly and suddenly forced to go without it for a second in this case i was in a cab. When i was retrieving it, i was standing in light at ....