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Myth busting: Header bidding | Partner Content


When it comes to header bidding, it can be a confusing landscape out there. Before I dive into some of the most common myths doing the rounds, if you need a quicker refresher on the basics of header bidding, check out this handy crash course by my colleague Marcus Pousette, Country Manager GCK and SEA.
Myth 1: All wrapper solutions cost a fortune
While wrapper solutions can get expensive for publishers, with some ad tech providers charging publishers a revenue share on the revenue generated by all demand partners in their wrapper, this is not true of all solutions. PubMatic don’t. ....

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