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Lidl is forced to rebrand one of its sourdough loaves after being accused of 'misleading' customers with 'sourfaux' in 'fake bread' row

The Sourdough Rye Crusty Bloomer is now called the Crusty Wheat and Rye Bloomer after a customer complained in June that the sourfaux was made from 56 percent wheat flour. ....

Chris Young , Real Bread Campaign , Sourdough Rye Crusty Bloomer , Crusty Wheat , Rye Bloomer , Sourdough Crusty Rye Bloomer , Rye Bloomer , Bread Campaign , Honest Crust Act , Honest Crust , Baking Industry Awards , Bakery Retailer ,

Lidl forced to rename bread after being accused of misleading customers

The Real Bread Campaign argued that the Lidl “Sourdough Rye Crusty Bloomer” contains yeast, which is not traditionally found in sourdough ....

Chris Young , Real Bread Campaign , Rye Crusty , Trading Standards , Bread Campaign , Honest Crust Act , Baking Industry Awards , Bakery Retailer ,

Lidl forced to rename bread after complaints and shoppers rage 'it's inappropriate'

Lidl forced to rename bread after complaints and shoppers rage 'it's inappropriate'
birminghammail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from birminghammail.co.uk Daily Mail and Mail on Sunday newspapers.

Chris Young , Real Bread Campaign , Rye Crusty , Bread Campaign , Honest Crust Act , Baking Industry Awards , Bakery Retailer ,

Lidl drops the word 'sourdough' from ISB loaf | News

Lidl drops the word 'sourdough' from ISB loaf | News
bakeryinfo.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryinfo.co.uk Daily Mail and Mail on Sunday newspapers.

United Kingdom , Chris Young , Real Bread Campaign , Association Of Bakery Ingredient Manufacturers , Advertising Standards Authority , Real Bread , Sourdough Crusty Rye Bloomer , Crusty Wheat , Rye Bloomer , Honest Crust Act , Bakery Ingredient Manufacturers , British Baker , Baking Industry Awards , Bakery Retailer ,

Lidl renames loaf of bread following 'sourfaux' complaint | News

Lidl renames loaf of bread following 'sourfaux' complaint | News
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

United Kingdom , Chris Young , Association Of Bakery Ingredient Manufacturers , Real Bread Campaign , Sourdough Rye Crusty Bloomer , Crusty Wheat , Rye Bloomer , Trading Standards , Crusty Rye Bloomer , Rye Bloomer , Bread Campaign , Honest Crust Act , Baking Industry Awards , Bakery Retailer , Bakery Ingredient Manufacturers ,