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TVEUROPE WorldScreenings: Russia Television and Radio/Sovtelexport ADVERTISEMENT Sovtelexport has been representing Russia’s largest media company, Russia Television and Radio, in the international content distribution market for over 20 years. “Major industry players trust our vast experience in the field and impeccable reputation,” says Julia Matyash, director of Sovtelexport. “Our wide multi-genre catalog filled with high-quality content allows us to know what project to offer to every single one of our numerous partners in order to meet their needs.” Despite what was a challenging year for the media industry, Sovtelexport managed to increase its sales rate in 2020 by 87 percent. It did so through a combination of optimizing its distribution strategy for the online markets and bolstering its promotional activities. ....