Watters. i wouldn t say these things are driving bigger profits. i think it s always been fame. everybody wanted to be bigger than life. for the drugs and all of that plays a part of that cycle. everybody wants to be on top. jesse: you are saying it s basically narcissism, people wanted power, they want to be famous, they want the block look up to them? it s a psych lodge call kinds of thing? it s a lot of all that. a lot of these people, a lot of these homeys, they are not thinking about that. for a lot of people, this is just neighborhood we grew up in. this is what we were shown. what was led to us. there is always someone ....