The Globe and Mail Matthew Hague Published March 10, 2021
It all started with a vintage white Ferrari.
In 2017, the Montreal-based fashion retailer Ssense partnered with Arthur Kar, a Parisian dealer of rare and vintage autos, on a line of Ferrari-emblazoned cotton T-shirts. The most buzz-worthy item in the collection was a $200,000 restored 1978 Ferrari 308 GTB in white with jet black leather seats.
The collaboration continued Ssense’s longstanding practice of mixing luxury with streetwear, art and industrial design. On its website, you can find splurge-y clothes such as Gucci mohair slacks sold next to everyday casual buys like Nike swoosh sneakers. Installations at its Montreal showroom, like a 2018 recreation of Off-White founder Virgil Abloh’s office space, often look at how fashion extends beyond the runway. Its 2019 debut of pet accessories (including a black and gold Versace bathrobe that chicly cinched around a pampered pooch’s waist) tested the theory that des
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