friday. so, where are the deepest discounts? abc s deer dre bolton tracked them down for us. reporter: tonight, just hours from one of the biggest shopping days of the year, retailers telling us they are ready for the record holiday sales predictions. people are shopping again. it feels almost normal. reporter: americans are expected to spend at least 8.5% to 10.5% more this season than last year. really looking forward to this year. big box retailers are all ready and set for supply chain issues. reporter: at target, this kitchenaid stand mixer normally goes for $430, but is now $220. this drill set, $70 off at lowe s. an apple watch, which normally retails for $280, is on sale at best buy for $220. this ninja blender, $85 off at macy s. and on amazon, this 65-inch tv a whopping $600 off. but retail analysts say beware. with inflation at a 30-year
the weather s awful. but at least i don t feel guilty about being inside. reporter: just recently, both the national retail federation and research from shopper track provide their holiday sales predictions. shopper track is projecting a 4% increase in sales. as you can see from the crowd behind me, people are spending. that s why retailers are coming up with creative ways to keep them away from the competition. this wesley chapel mall, also in florida, now has a light show every night. even an outdoor skating rink, built just for the holiday season. in this gainesville mall, it s snowing. and as for the westfield countryside mall it s great. it s a really good turnout. obviously they ve only got a limited amount of space and it seemed pretty full. it s nice to see that. reporter: nice for retailers and customers too. there was all kinds of people here. it felt like a christmas wo
florida. shopping is an n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n