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Pernod Ricard on 2021 holiday trends and opportunities for US spirits

From gift boxes to celebratory drinks, the holidays are a key sales period for spirits. John Barrett, Chief Commerical Officer at Pernod Ricard USA, tells BeverageDaily what the beverage giant expects over the holiday period this year - as well as revealing some broader insights for the year ahead. ....

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The Glenlivet Launches A Holiday Concierge Service

The Glenlivet Scotch Whisky recently launched a virtual holiday concierge service to take on holiday hassles and help customers enjoy the season with family and friends. ....

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