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LEGO buys Calgary man's virtual creation as the first fan-made story placed into development


 
CALGARY
Eddy Beals rediscovered his love for Lego during the pandemic. From there, the 27-year-old Calgary operations analyst took his creativity online to LEGO’s World Builder platform powered by Tongal.
“LEGO World Builder is a website where LEGO fans can create their own world, characters, settings, and stories,” Beals said.
In September 2020, LEGO asked fans to create holiday-themed worlds through their platform for a chance to become the next big LEGO Holiday Special.
Beals’ story world ‘Holiday Heroes’ quickly gained popularity with more than 70 contributions from other creators. It also caught the eye of LEGO’s development team who asked Beal to pitch his story. ....

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