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Aaron Rodgers donates $1M to help small businesses in his California hometown
CALIFORNIA (CBS 58) Aaron Rodgers is stepping up to help 80 small, locally-owned businesses in his hometown of Chico and all of Butte County, California, with a donation of $1 million.
According to a news release, Those 80 restaurants and retail businesses will receive grants to help cover rent for, on average, three months or longer and/or other operational costs through the Aaron Rodgers Small-Business COVID-19 Fund at North Valley Community Foundation in Chico. The grants will total more than $1 million.
North Valley Community Foundation says nine of the business owners were personally notified by the MVP in video calls.
Small, locally owned businesses are the heart and soul of a community, said Rodgers. In the applications and the videos, it was heart-wrenching to hear about all the obstacles facing restaurants and retail establishments. So many of them are struggling just to stay in business but remain hopeful that there s an end to this.
The fund was started in early February with a $500,000 donation from Aaron Rodgers, the Chico native who is a three-time NFL Most Valuable Player. After seeing the need, Rodgers decided to increase his donation to $1 million. It was augmented by $100,000 from NVCF, an anonymous donation of $100,000 and a generous donation from Sherry and Gary Holbrook of Holbrook s Clearance Center.