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Sake special: Sake trends and a study of the French market 05 March 2021 By db staff In the final instalment of a three-part series, the Kyoto Municipal Institute of Industrial Technology and Culture (KMIITC) shares the latest sake export data and reveals the results of its survey of French sake consumers. Kyoto From January to December 2020, sake exports reached a record high for the eleventh consecutive year. Shipments rose by 3.1% to reach 24.1 billion yen, despite being significantly affected by Covid-19. Sake now accounts for around 34% of the total value of Japanese alcohol exports (71.1 billion yen) and is second only to Japanese whisky, which achieved exports worth 27.1 billion yen last year. ....