Standout work from Richmond’s ad industry ranged from a “poo for brew” campaign for colon cancer screenings to ads promoting downtown businesses during the pandemic.
The Pitch: Advertising and marketing news for 4.13.21
Elevation wrapped up its “Thanks for Giving a Crap” campaign to benefit the
Colon Cancer Foundation. The campaign, which offered a limited edition DuClaw Brewing Co. beer and Squatty Potty toilet stool to promote colon cancer screenings, raised more than $20,000 for the New York-based nonprofit during Colon Cancer Awareness Month and received more than 3 million views through earned media placements, according to Baltimore PR firm 212 Communications.
Spurrier Group and
Showerspecs and
Donna Spurrier.
One of the Clearspecs ads developed by Spurrier Group and Work Labs.
Using the tagline “Don’t Live Life in a Fog,” the campaign included copywriting from local freelancer
Marketing CEO launched anti-fog eyewear line just in time for COVID richmondbizsense.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from richmondbizsense.com Daily Mail and Mail on Sunday newspapers.