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Photo: Jesse Kumin/Permission of Hock Wah Yeo With GameStop’s stock exploding and shrinking on a weekly basis, it’s easy to forget that until recently, it was an open question whether the next-gen of gaming consoles were going to come with an optical drive at all. Physical games managed to avoid the grim reaper, for now, but little care is put into their packaging these days. A whole generation missed out on a time when you could walk into a Babbages and an encyclopedia-sized PC game box practically leapt into your hands. During the video game industry’s adolescence, a visit to the shelves of the computer shop meant finding shareware games in ziplock bags beside boxes adorned in the state-of-the-art of graphic design of the time. But some designers went further and took the opportunity to turn those standard cardboard boxes into eye-catching sculptural objects. One of the unsung heroes of the PC box is the designer Hock Wah Yeo. ....
Which genre should your next PC game be in? by Simon Carless on 03/03/21 04:45:00 pm
The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.] Welcome back, GameDiscoverCo cosmonauts, to the today’s spacewalk, exploring video game platforms and discovery with words. And pictures, because pictures stimulate the visual cortex. ....
Packaging for the Asciiware Sphere 360 PlayStation controller (photo courtesy of Hock Wah Yeo) When Hock Wah Yeo was hired by the game publisher Velocity, the head of the company gave him an unusual order: “Scare me.” 1
Let’s say you go to the store and buy a video game. What does it look like? Chances are, it comes in a plastic box, roughly the size of a DVD case, and there’s a logo on the top that tells you what platform it’s for Xbox, PlayStation, Nintendo. It’s easy to understand, and it’s easy to fit on shelves. Retailers like it. The platform owners like it. This is the way it’s been for decades simple, predictable, and safe. ....