New Delhi [India], December 2 (ANI/GPRC): A brand-new book by India's young business icon Dheeraj Gupta- founder of Jumboking Burgers, India's third largest QSR brand after McDonalds and Burger King- is all set to ride this wave. Titled '10X your business: The Franchisee's Handbook to Mega Growth', the book is a ready reckoner for those who want to build their own business. With a cover testimonial by veteran banker Deepak Parekh, Gupta's guidebook launches on 3rd December 2022 at the Franchise Expo in Mumbai and thereafter at the India Food Forum on 8th December. The book was conceived in 2019. Dheeraj Gupta narrated his business philosophy to Suhana Bhatia, who enjoys co-author credits in the book. Ahead of the book launch, Gupta says, "Indians have always been told that achievement is about luck. However, in the post-COVID world, youngsters want a greater say in making their own luck. The way to do this, is to realise that if you want greater success, yo